How your EPOS system can support your marketing.
The days are getting longer, and the weather’s getting warmer, but there’s the cost of living crisis looming over us. We take a look at how a reputable EPoS system helps you manage promotions to get them flocking through your doors.
On the face of it, it’s all a bit doom and gloom. Disposable income is being squeezed on all sides, what with soaring energy and fuel costs, the hike in grocery prices, the rate of inflation and now interest rates are tipping 1%. And all at a time when we’re only just getting back on an even keel post Covid.
Temptation is your friend
Who does not love a bargain, right? And even when feeling the squeeze, it’s hard to say no to a special offer at one of your favourite venues. So here’s how a good EPOS system helps
entice them in.
Putting your EPOS to work
A good EPoS system will have the wherewithal to help you effectively plan and run promotions without running yourself into the ground.
You should be able to choose the type of promotion you would like to run, for instance:
• Buy 3 for 2
• Buy 2 save a fixed amount
• Lowest priced item free
• Spend over a certain amount, get a free item
• Multi-buy – buy 3 and get 1 free
• Spend over a certain amount, get a fixed saving
• Happy hour discounts
• Early Bird options
The great thing is you can set promotions up in advance and input the start and end date. The till will automatically update all the products which have promotions attached to them. Setting them up in advance gives you time to update menus, price labels and boards, as well as brief staff.
Lean on your reports
The other great thing about reputable EPOS systems is the reporting functionality. Your software gives you very useful insight into how things are selling. Looking at the best and slowest sellers informs how and which campaigns will be most successful and at what time of year.
If your EPOS system doesn’t have all this back office functionality at your fingertips and included in the price, why not contact us today for a no-obligation demo. At POS LTD, everything you need is included in the price.